2020 is teaching people and companies the need to come together to create positive change. Amidst a global pandemic, businesses, individuals, and nonprofits are collaborating to create relief from the devastation of COVID-19.
However, another devastation is sweeping across the country that took brands longer to take action. We’re talking, about the killings of unarmed black Americans. By donating to organizations such as the NAACP Legal Defense Fund and Education Fund, some fashion brands are effecting positive change.
They are using their platforms to show the rest of the fashion industry to do better. For instance, Nili Lotan giving back by donating 10% of its profit each month towards a cause.
This month, the online fashion shopping platform will be donating to The NAACP Legal Defense and Education Fund, a civil and human rights law firm focused on fighting racial injustice.
In this post, we highlight some fashion brands giving back to communities. So, next time you shop online, consider some of these brands that donate to nonprofits. Also, some brands are giving back to COVID-19 relief efforts.
1. Nili Lotan
Arising from the desire to give, Nili Lotan is launching a Nili Lotan Giving Back, which is a shoppable online archive with up to 70% off. It comes from so many women resonating with the collection and wishing to afford it.
Glossier was among the first brands to donate $500,000 across 5 different racial justice organizations. It supports Black Lives Matter, the Equal Justice Initiative, the NAACP Legal Defense and Education Fund, We the Protestors, and the Marsha P. Johnson Institute.
Also, the brand is donating another $500,000 for grants towards black-owned beauty businesses.
3. Anastasia Beverly Hills
This beauty brand is pledging $1 million towards fighting systemic racism, oppression, and injustice, beginning with a $100,000 donation across the Innocence Project, Black Lives Matter, the NAACP Legal Defense and Education Fund, the Marshall Project, and Black Visions Collective.
4. Gap Inc
All the four brands within the Gap Inc. family i.e. Athleta, Banana Republic, Gap, and Old Navy announced that the company will make a $250,000 donation to NAACP and a nonprofit organization known as Embrace Race.
Apart from sharing education resources and organizations to support, the affordable makeup brand committed to donating $25,000 to the Minnesota Freedom Fund as well as $25,000 to the ACLU. Also, ColourPop pledged to donate an extra $250,000 to different enter[rises that support black communities.
Spanx promised to donate $100,000 to the NAACP Legal Defense and Education Fund, the Minnesota Freedom Fund, and Black Lives Matter. Also, the company is donating another $100,000 to local organizations in Atlanta.
Fashion brands are in the frontlines fighting to equality and ending injustice. Some even provide support to communities during the current COVID-19 pandemic.