Those who love jewelry knows Bulgari, Cartier, Van Cleef & Arpels, Swarovski and many other international first-line jewelry brands, and the greatest feature of the big name is one word: expensive. Why is it expensive? Personally feel that the brand value occupies a large part of the price of its products, and the cost of advertising is also an important cost. After all, inviting celebrity endorsement packaging is very burning money. It is also said that the big-name solid gold jewelry is expensive in craftsmanship and well-designed. It is undeniable, and this is also a valuable factor. But looking at the jewelry materials used in the big jewelry brands, you will find that most of them are cheap gemstone in the market. Why? Perhaps it is because of the explosion, so the demand is large, so the use of cheap gems can greatly meet the needs of the market.
Let’s take a look at the creations of the big names and the “fair matericals”:
1. Bvlgari B.ZERO1 series A brand that sells ceramics at such a high price is Bulgari. Bulgari’s B.ZERO1 collection includes rings, earrings and pendants. The inspiration comes from the Roman Arena, which is spiraling, meaning that the past, the present and the future will continue, meaning that love continues this way, with a pure innocence. However, the idea is good, but this is use of ceramics, even if there is a small diamond next to it, but overall this material is still very cheap.
2. Van Cleef & Arpels Alhambra four-leaf clover series. The most familiar Van Cleef & Arpels four-leaf clover series, I believe that many people have already seen this four-leaf clover when they have a little understanding of fashion. These four leaves symbolize “health, wealth, love and honor.” The production process of Van Cleef & Arpels four-leaf clover is very strict. There is a high standard for the selection of raw materials, and the production process is also very fine. It is indeed the production attitude that the first-line jewelry brand should have. However, simply looking at the custom necklaces materials used in the four-leaf clover series may make people feel a little ‘sad’. In addition to the full diamond version, the materials used in the four-leaf clover series are generally very cheap materials such as red agate, black agate, tiger’s eye stone and fritillary. Malachite is already a little higher in price material. In 2015, the limited edition was made of light pink Safir ceramics as the main material, and the price was from $3,300. To be able to sell ceramics at such a price, I have to say that this is entirely the credit of Van Cleef & Arpels brand awareness.
3. Dior ROSE DES VENTS The ” Enneagram Series” hides Christian Dior’s favorite enneagram star pattern and lucky charm concept, as well as the most cherished flower of the fashion designer, Rose. The jewellery designer Victoire de Castellane elaborated on this series. The style of the wind rose has accompanied Christian Dior for a whole lifetime. Since childhood, this pattern has become a major decorative element in his old home in the Granville family in Normandy. This classic symbol of adventure and journey not only reproduces the love of the fashion designer, but also symbolizes the lucky charm he never leaves. On one side, the gold twisted rice ear pattern cleverly decorates the octagonal shape of the wind rose; the other side is inlaid with hard diamonds or diamonds carefully selected by Victoire de Castellane, and the hard gemstones are also the most familiar mother-of-pearl, turquoise, agate and lapis lazuli, etc.
Although so much has been said before, the materials selected by these first-line brands are really very cheap materials in the gem world. They are far less brilliant than ruby, sapphires and emeralds. However, after processing design and brand packaging, they turned into exquisite and beautiful jewels. Mother-of-pearl is a symbol of tenderness, health and femininity; turquoise gives thewearer a more peaceful feel . Mother-of-pearl is a symbol of tenderness, health and femininity; turquoise gives the wearer a more peaceful feel; pink opal has wonderful protection energy; malachite brings good luck; lapis lazuli is a symbol of peace and friendship Agate delivers positive energy, bringing infinite luck to the wearer.
Also, the crystals used in Swarovski are not natural crystals, not even synthetic crystals. They are just a glass with a high lead content. Of course, people are not selling materials, but carefully designed and excellent cutting techniques, each of which is called a fashionable art. As far as personalized friend jewelry is concerned, as long as it is what you like, it is very important to make a difference. For example, if you pick an object, maybe it is not eye-catching in the eyes of others, but it is the one who can make your deer smash and the mouth rises.