Members of the British royal family are often celebrated for their style; dresses worn by Meghan and Kate sell out in minutes and there are whole websites dedicated to following the fashion of our favourite royals. It’s not just the UK that has a fashionable royal line, however. Here, we’ve assembled a list of the most stylish royals from around the globe:
Stylish Royal Women:
| Royal lady | The look | Increase in searches* |
| Duchess of Sussex | Strathberry tote bag | +398% |
| Queen Letizia | Carolina Herrera skirt | +50% |
| Duchess of Cambridge | Tweed dress | +50% |
| Crown Princess Victoria | Maxjenny | +222% |
| Princess Mary | Charlotte Eskildsen | +51% |
*Comparing global search volume from the month before appearance to the month of.
Spain: Queen Letizia
Queen Letizia of Spain isn’t afraid to wear eye-catching bold colours. Take it back to King Willem-Alexander’s 50thbirthday in The Netherlands for example when she wore a red one-shoulder Stella McCartney cape gown with matching heels. She opted for red again when she attended the state banquet at Buckingham Palace in 2017, turning heads as always.
Also as part of her state visit, Letizia wore a beautiful floral skirt from one of her favourite designers, Carolina Herrera. After this appearance, searches for the term ‘Carolina Herrera skirt’ rose by 50% from June to July of the same year.
England: Catherine, Duchess of Cambridge
A firm favourite with the press and public of the UK, the Dutchess of Cambridge never puts a foot wrong when it comes to style. Research revealed that she was the most likely to convince American shoppers to purchase a UK brand, the Duchess of Cambridge has built up a loyal fashion following over the years. In fact, her influence on fashion even has its own name — ‘the Kate effect’.
It’s not only the UK nation that appreciate her either, when she wears an item of clothing or an accessory, it reportedly increases the desirability among 38% of US shoppers. In October 2018, she rocked up to the Victoria and Albert museum wearing a cute tweed dress. After this appearance, everyone wanted a similar garment! In fact, search volume between September and October for the term ‘tweed dress’ rose by 50%.
England: Meghan, Duchess of Sussex
Meghan Markle may be a relatively new addition to the royal line but she’s already made a big impression in the style stakes. There are 22,000 monthly global searches of the term “Meghan Markle style” — it seems that she’s made some global fashion fans! And of course, we’re all eager to copy her look.
Her most coveted outfit was undoubtedly the silk wedding gown that she wore after her main wedding ceremony. After she was photographed in this look, high-street designers began to replicate the look, knowing that she’d be setting the next trends. Research revealed searches for ‘halter neck dresses’ were up 40% following the royal wedding and the term ‘halter neck tops’ increased 21% week on week as people tried to replicate her look on the special day.
Of course, her stunning engagement ring from Prince Harry deserves a mention. In fact, global search engine data reveals a 50% increase in searches for ‘three stone ring’ from October to November 2017. Following her official engagement announcement, Meghan showed up at a Nottingham event with a tote bag from brand Strathberry. Following this appearance, a 398% increase in searches for ‘Strathberry’ occurred from November to December 2017.
Sweden: Crown Princess Victoria
Sweden’s Crown Princess Victoria isn’t afraid of wearing a bright colour or bold pattern. She also appears to be a fan of Kate Middleton – Victoria was photographed in a mini navy pleated dress in 2015, the same one that the Duchess of Cambridge had worn a year prior. At a sustainability awards in August 2017, Princess Victoria decided to wear a cocktail dress from designer Maxjenny. Not only did people want to take her picture, but they wanted a similar dress for their own it seems. Searches of the designer rose by 222% from July to August of the same year.
Denmark: Crown Princess Mary
Crown Princess Mary of Denmark captivated the attention (and hearts) of people all over the world when she wed Prince Frederik of Denmark in a ceremony straight out of a fairytale book. She is known for her cute dresses, statement dress coats and pillbox hat — often being compared to Jackie Kennedy.
It’s no surprise, then, that women across the globe have tried to copy her style. In May 2018, she attended the Copenhagen Concert Hall in Denmark wearing a blouse and pleated skirt by designer Charlotte Eskildsen. The designer would’ve been pleased for this exposure — searches for ‘Charlotte Eskilden’ rose 51% after Princess Mary was spotted wearing the brand.
Stylish Royal Men:
ENGLAND: PRINCE WILLIAM & PRINCE HARRY
Whether he’s all dressed up in his uniform for events or out with Kate and the kids, Prince William always looks the part. His colour palette includes a mixture of greys, whites and blues with touches of red, giving off a regal vibe. His trademark look involves a classic white shirt combined with a tailored navy suit.
Prince Harry prefers to keep things more laid-back and relaxed. Ever since he found love with the Dutchess of Sussex, he has really upped his game in the style stakes, embracing tailored suits and an overall more polished look. He has also discovered his love for the colour green (said to be Meghan’s favourite). This stand-out shade gives an edge to his wardrobe, whilst also complementing his hair colour!
SWEDEN: PRINCE CARL PHILIP
This real-life Prince Charming manages to be polished and rugged at the same time. As one of the only members of the royal family to sport a beard, this Swedish prince isn’t afraid to try out something a little different. He’s also known for his impressive collection of bow ties, as well as his assortment of military medals.