Forever, perfume has been regarded as a luxury product. But why is it so dang expensive, exactly? Why is perfume so pricey?
Many claims that a high-quality perfume is an investment you will keep using for years, even if you decide to own one. There must be more to the story, as that does not excuse the expense. In this article, learn the true explanations for why many of your favorites smells cost as much as they do. Whether there is a reason for it or not.
Ingredients That Are Difficult to Find:
Designer perfume is frequently prepared using materials that are difficult to harvest, which is why it is so costly. For instance, civet.
Civet is a glandular fluid of the civet cat. Typically, this is obtained inhumanely, using only a few drops from each cat. Luckily, we employ synthetic civet that smells like the real thing, so people won’t need to worry about the uncommon cats (or their glands).
For instance, the Bulgarian rose is exclusively grown in a certain region of the country and is only accessible in May. Given this situation, you may anticipate that any perfume containing this fragrance would be pricey.
Because natural scent oils are scarce, many manufacturers instead employ synthetic alternatives. Many people choose cheaper but still pricey alternative ingredients, which are more easily accessible.
All of this does not, however, entirely justify the cost. Many perfume creators acknowledge that less than 10% of the price of a perfume is attributable to the expense of aromatics, whether real or imitation.
Essential Oils That Are Hard to Harvest:
It is still quite difficult to acquire the chemicals you need for designing perfume out of those resources, even when they are collected from plants ethically. creed aventus has oils that are harder to find.
Rose oil is one of the components in some of the most costly designer scents.
Just one ounce of rose oil is made from 100 pounds of rose petals. Ouch! So, to try to manufacture a few bottles of perfume, you must go through tons and tons of roses.
Numerous uncommon and sought-after essential oils and premium components are used in luxury fragrances. These range from flowers to fragments of extinct animal species.
Thousands of flowers can produce the oil used in fragrances. For instance, to make one ounce of jasmine essential oil, 240,000 jasmine blossoms must be hand-picked.
It’s a big ask to find this many flowers, especially if they are in season. If seasonality is not a problem, collecting these flowers requires precise timing because they are only in bloom for a month.
Marketing cost:
Some businesses invest millions of dollars in the marketing of perfumes. They generously support expensive marketing campaigns and spokespersons from the A-list of celebrities.
Some companies even produce a small number of bottles to sell to advertise their scents, similar to premium wines or fine art. Wealthy consumers are continuously prepared to pay the premium since the exclusivity generates publicity.
Luxurious Packaging:
Packaging is important when it comes to smell. To preserve the perfume’s purity and quality, the bottle has to be secure and airtight. The box should protect it from light, enabling it to last until it is purchased.
These, however, are by no means the most crucial factors from the perspective of a perfume firm. Regardless of the goods, they are purchasing; everyone appreciates attractive packaging. Some people have even said that they only buy specific things based on how they would appear on their dresser.
Because of these aspects, designers give a lot of thought to how their products seem. Many of the less expensive fragrances don’t have particularly eye-catching packaging. Many upscale perfumes will go above and above to utilize distinctive stones or metals for their bottles. Some businesses charge us, the customer, for the cost of using actual gold, silver, and even diamonds to make their packaging.