Adriana Lima is a first brand ambassador of Desigual since its inception in 1984, and also the main star in new fashion campaign La Vida Es Chula (Life Is Cool) of this Spanish company.
Photo session was made in colorful Spanish city of Barcelona by the photographer Miguel Reveriego.
The Brazilian beauty poses in colorful floral print mini dresses, one of Desigual’s signature items, as well as in a few fur collar coats, in red for bolder fashionistas, and in black for the more reserved crowd.
The campaign, entitled “La Vida es Chula (Life is Cool) by Adriana Lima” references the brand’s philosophy of having a fun, fresh and original view on life, as well as fashion.
The ads from the campaign will be displayed from July, followed by several TV ads in which Lima will explain, from her point of view, why life is cool.
The model has been quite busy lately. Previously, the sultry brunette was featured in Jason Wu’s fall ad and then made an appearance at Givenchy’s mens show late last week.
Look at the pictures below and enjoy in the new campaign with Adriana Lima for Desigual Fall Winter 2014/15.